
Canadian firm Research in Motion (RIM) has slashed the price of its 64 GB version of tablet PC PlayBook by around 18 per cent to Rs 19,990.
In December last year, RIM had slashed the price of its PlayBook to Rs 24,490 for the 64GB version. It was retailing for Rs 37,990.
“We have seen positive momentum with the promotional pricing levels and have decided to maintain an aggressive pricing strategy in order to help continue the momentum,” Research In Motion India Director Marketing Krishnadeep Baruah told PTI.
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